Lacey Robinson

Graphic Designer

Services

I love designing, and at the root of that passion is how each client brings their own story and a new experience to the table. However, no matter the size, type or timeline of a project, there are several milestones I like to hit to create an efficient and seamless experience for my clients.

The Kick-Off Call!

Now, this could be an actual call or in-person*, but I start every project with a complimentary half-hour meeting that gives me an opportunity to get to know you and your project more in-depth, gain necessary context, and create a collaborative brief to start our creative journey. 

The Contract

After our first virtual meeting, a collaborative creative brief via a Google Doc is made and deliverables are decided upon. From there I can send you my contract with your quote and deposit amount. 

The services I provide usually fall under the following umbrellas:

  • Brand Identity
    • the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.
  • Logo Design 
    • the process of creating the perfect visual brand mark for a company or personal brand.
  • Print Collateral  
    • the collection of print media used to support sales of a product or service, i.e. business cards, brochures, postcards, letterhead, direct mailers, etc.
  • Online Banners /Ads
    • the graphic display that stretches across the top, bottom, or sides of a website or online source.
  • Social Media Graphics
    • the visual content used in digital marketing on platforms such as Facebook, Twitter, Pinterest, etc.
  • Website Design 
    • the creation of website layout, design and content production.
  • Infographics
    • a visual image, typically a collection of charts or diagrams, used to represent information or data.

That being said, I welcome projects outside of the mediums listed above. I have designed book covers, shirts, dielines and more. If you are interested in such a project, I would be happy to discuss the details of your request in our Kick-Off Call.

Pricing

Okay, let’s talk pricing.

Pricing will depend on what you are looking for. If it is a simple, clear-cut deliverable (i.e., a two-sided business card design), I will charge by the piece. Typically I include two revisions for each piece and after those have been exceeded I will charge $36 per revision. 

If your project is more complicated than a per-piece creation (i.e., involves collaboration with a team, additional research or has many moving pieces), I will charge an hourly rate or we will decide upon a structure that best suits the project’s needs.

Lastly, I do offer a daily rate of $450. This is typically for repeat clients who have a list of smaller things that need to be knocked out, for example, website maintenance, post content, small revisions, etc and instead of spreading those over weeks of back and forth, we will decide on what’s to be done beforehand and I will spend a day solely dedicated to achieving the small tasks and deliver the results you’re looking for by end-of-day.

I would love to get started on our next endeavor!

*Currently, all Kick-Off Calls will be virtual and can be done in either voice or video.